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Wouldn't it be nice...

(2 minute read.)

What is and what should never be?

I'm aware of the 'this is business, so don't mistake that with friendship' thing.

I've known many who've struggled to get what they consider to be appropriate co-founders… simply because they approached it 'wrongly' in looking for someone with whom they can be friends, rather than an effective collaborator.

Although 'business and friends' can and does sometimes mix… we're likely familiar with various examples of friends who've successfully gone into business (Jerry/David with Yahoo, Brin/Sergey with Google, and of course the 'two Steves' at Apple)… it's not essential, and there's of course other cases where friends collaborating commercially have blown the business and lost their relationship.

My own view is let's not be too quick to trash 'companionship, corroboration, and more'.

Building a business can be tough, and as it's likely to consume large chunks of waking life, should be a pleasurable experience.

And that's easier to achieve if you're working with someone you genuinely like, rather than simply respect or tolerate. (Over the years I've done both… and have no doubt which I prefer.)

It's relatively easy to get someone you like, or someone who can do what's required.

But a combo of the two? That's not so easy, and even harder if you've highish standards and are a bit fussy (which I am).

And, however 'right' someone appears to be, it too often takes too long (months) to really find out.

At this point in my life…

  • I've no neither the need nor desire to find new friends. (If it happens naturally, that's fine. But I'm not looking for 'em.)
  • I want to get on with this project, without undue delay.

So, I'm remembering this…

We get together with people we barely know and do a company together. We don't even know whether they snore.

Mark Suster

However good your pre-nup paperwork is it's still often inadequate, and when ill-matched co-founders fall-out the business almost always suffers.

I'm encouraged by how Suster reportedly prefers to work with a strong, individual entrepreneur and thus avoid playing the role of co-founder 'marriage counselor'.

That (strong, individual entrepreneur) is what I'm trying to be, and so have chosen to not spend (more) time and effort seeking partners.

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