Viewing: Notes » Ramble on.
(3 minute read.)
Sing your song?
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Although, as the 'StartUp' podcast series shows, the process of building a business can be of legitimate interest, my execution here is seriously flawed.
I'm bothered that so much of what's here seems to be about me, but as the central proponent of what's currently a one-man-band I suppose that's inevitable.
Yes, there's a case for 'outlining of my vision' and explaining things, in a relevant and hopefully engaging manner which helps others to better understand and decide whether this is something of interest to them.
But there's also a point at which 'know more' becomes 'please, no more… just shut-the-hell-up' enough.
And I genuinely don't know where that balance is.
Having at times wondered whether I'm building a business or simply writing about building it, I'm encouraged by this remark from a senior person at WordPress (in talking about their internal communication):
[We] live by a philosophy of 'over-communication', to help proactively quell any misunderstandings.
And, in considering email too-closed a medium, they do it through a blog-type channel.
There's a need for businesses to meet the expectation of transparency in a real way, not just as an afterthought or marketing tactic.
Customers are happier when they feel they're part of the process, and deserve to know the ins-and-outs of a business before they begin to patronize it.
Be an open book company… view customers as an extension of the internal team, and develop a deeper, trust-building dialogue.
Showing the reality of your business rather than a glossy version, is a concept and practice with which many are uneasy, because they'll lose face or seem unprofessional.
'People worry too much about bringing their personal selves into business… I think the way to succeed in today's world is to make your business more personal.'
Tony Hsieh, Zappos.
Share your personal thoughts, ideas, likes, dislikes. Be loud and proud of the individuals who make your business what it is. Don't mislead people with what you think a business should look like, instead humanize it by showing the reality.
If information is relevant to what you do, those who're affected by it have a right to know it. Let them decide whether it's important (or not), but don't filter it out for them.
Examples include a restaurant where the cooks and customers can see each other, and a behind-the-scenes look at how the business operates, in which nothing is off-limits.
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