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Updates & perspective.

'Explain almost everything…'

Snippets (96) about what we're doing (and the thinking behind it), with some small-talk and a little propaganda.

…continued (page 2)

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Ramble on.

(3 minute read.)

Sing your song?

Although, as the 'StartUp' podcast series shows, the process of building a business can be of legitimate interest, my execution here is seriously flawed.

I'm bothered that so much of what's here seems to be about me, but as the central proponent of what's currently a one-man-band I suppose that's inevitable.


The view from here.

(2 minute read.)

Looking ahead...

In a constructive sum-up, I'll outline what's happening here.

The venture is waaaaaaay behind original schedule, for which there's good reason (although it is of course an excuse).



(1 minute read.)

Stuff to be done.

At this point, an outline of tasks-to-be-outsourced is probably useful.

With that in mind, here's something written 'eons ago'… removed in a subsequent site update and now restored.



(4 minute read.)

Shorten the cycle.

While I've no doubt about the longer-term success of this project, I'm not exactly carefree about early days. I don't know how long it'll take to 'get going'.

I was asked recently 'What'll happen on day one?'


'Come, all ye...'

(1 minute read.)

First, assemble your audience.

With enough pre-launch work complete (strategy duly considered, initial site in place, and various other stuff sorted), we can begin to build an audience.

How will we do that?


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