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It's personal.

(2 minute read.)

Here's a word not often used in business: 'intimate'.

'Initmate'?

Is he nuts? Yep. [That was never in doubt.]

Initmate: 'closely acquainted; familiar'.

Too much of commerce is waaaaaaaaaaaaay too dull.

Sure, it has to be serious.

'Business-like/professional', I get that. Ok.

But 'dull'? Nope. Never. No excuse for that.

Too often, over the years, I've wandered into places and wondered 'Is anybody alive in here?'.

With so many overly-boring types populating the world, we need more high-spirits.

I'm indebted to Roddick for:

'We communicate with passion, and passion persuades.

What we need is optimism, humanism, enthusiasm, intuition, curiosity, love, humour, magic… and that f-word: fun, the secret ingredient… euphoria.'

Am I serious about this?

Sure. Abso-lutely. Right-the-f***-on, sweetie.

Mightily in favor of 'turned-on and fired-up', I welcome those 'troublemakers' who…

Make it more Hank Miller and Hunter-T than WSJ.

Sweatpants and sneakers, rather than slick suit and shiny shoes… baseball analogies, song lyrics and movie quotes in place of all that spin-driven mumbo-jumbo like 'hands-on, cutting-edge, world-class, results-oriented, cost-efficient, client-focused, blah, blah, blah, bottom line, key deliverables, return on investment, increasing shareholder value, foremost in our field since eighteen god-knows-when, I-drive-customer-engagement'.

[Honestly, take yer 'sales funnel' and shove-it-hard where the sun don't shine.]

So, that's the style here: firmly (as far as can be reasonably achieved within a commercial context) 'build on personality' (rather than simply product or service)… with things loosely-wrapped in an open-and-honest 'spirit of authenticity' free-rolling conversational style.

Let's speak our minds and do our stuff in a way which makes sense to us, and with a warm invite to others to catch the vibe and join in.

'Smokey-night-club-situation intimate rather than sport auditorium superficial'… of course it's f***in' personal.

Isn't Life? Aren't you?'

And, 'fright or delight', if this alienates more than it turns on, then so be it.

This is our home.

We invite you in as friend.

Deals are done as much because 'we're people from whom you want to buy' as 'we have stuff you actually want'.

And, conversely we reject deals with 'those with whom we don't wish to associate'.

[Relevant here is something I scribbled thirteen years ago at Kathy Sierra's: scroll-down to the comments, and you'll find two from me. Note: I've long-since sold the 'think potential' domain linked-to therefrom.]

And, if I can find 'em, expect more irreverent voices here in 'Notes'. Thus-far, with only me writing it's become imbalanced. Introducing appropriate others will sort that.

'nuff said. Let's move on…

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