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Or 'enterprise'?…

We swiped this next bit from Tom Peters, because we like it. A lot.

It's an excellent alternative to much of the way business is usually done.

It's here because it says something about the type of op we're trying to build.

'Enterprise' (a lovely word) is about heart.
About beauty. It's about art.
About people throwing themselves on the line.

It's about passion and the pursuit of an ideal. It's cool.

And work that's cool is available to any and all of us.

[Source »]

Also relevant is this short video.

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