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A happy bunch of amateurs.

(6 minute read.)

'Yippy kai yay, motherf***er.'

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Earlier, in 'A distinct absence of 'pro'.' I considered how the manner in which I'm operating is a little unusual.

In many ways I'm just an amateur, doing things wholly wrong (or at least very unprofessionally).

Of course, that's maybe a totally-mad approach.

I'm certain there's huge potential here… and that played straight, like normal business, it'd be relatively easy to quickly build a sizable and valuable operation… whilst doing it my-way quirky is riskier, possibly terminal.

So surely this informality, along with being so totally open and transparent, is just lunacy?

Maybe not…

Let's look at the amateur/professional thing, at least in the context of what's happening here.

To many (and perhaps too many) 'amateur' is not a good thing—the unskilled dabbler… contrasting strongly with that expectation of quality inherent in 'professional'.

At its root, amateur is of course more than ok:

am·a·teur: a person who engages in a study, sport, or other activity for pleasure rather than for financial benefit; a person inexperienced or unskilled in a particular activity.

Nought wrong with the first part of course, it's that 'unskilled' tag which begins to rip the wheels from the cart and send well-meaning fools ditch-bound when compared with the altogether more-grown-up counterpart:

pro·fes·sion·al: an expert following an occupation as a means of livelihood or for gain.

Hhhmmm… 'expert'… on that basis then, I'm surely screwed.

But, perhaps not.

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