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Get the word out...
Standard ad-length is 15 seconds.
(We can also provide 5- and 30-second ads. Ask for details.)
We run 'em during and between programs, and a techno-gizmo shuffles things around throughout the schedule so that they all get balanced exposure.
(For those wanting more prominence or specific slots, things can be tweaked.)
To respect listeners, we keep ad-breaks short and infrequent…
Two 15-second ads per slot, and four slots per hour (at 15-minute intervals).
You can choose whether your ads are delivered quickly or slowly (a day, a week, a month, etcetera).
And if you don't have a ready-to-air ad that's not a problem; we can produce one.
Should you? Probably.
Having your ad on Honk Radio is a good way to promote yourself.
Helping develop better relationships with prospects, customers and others, it's business-building attention you can't get elsewhere.
And with the cost of just one cent (less, with discounts) per audio impression, it's affordable and good value.
As a way of getting a message delivered, radio advertising can work well and have various advantages.
Simply… radio reaches people in ways alternatives can't…
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- It's an intimate medium, and as many people often listen alone is considered to be a 'companion' which helps to counter the 'digital isolation' of online activity.
- Listeners often develop strong relationships with their favorite stations, identifying with the music and bonding with on-air personalities.
- It's available during other activities… working, relaxing, exercising, driving, etcetera.
- Sound is stored in our memory more effectively than text. As 'theatre of the mind', the spoken word offers emotion and encourages the listeners' imagination to produce their own desirable image of a product.
- It often works on a subconscious or unconscious level. People remember the ad, but not that they heard it on the radio.
The voice is a wonderful thing. Used properly… it can irritate, anger, move you to tears, soothe pain, motivate and seduce. It can certainly convince you to happily part with your money.
Ever since I’ve been working in advertising, people have been declaring that radio is practically extinct.
Some other form of media is always more popular. It used to be TV that hogged the limelight. Now it’s social media. Meanwhile, radio continues to quietly chug along in the background just doing its job.
Advertising often works better with repetition. We may need to be exposed to a commercial three or four times before we take action.
So, if you deliver an appropriate message consistently to the right market for your product, your advertising will yield rewarding results.
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Ads are priced cost-per-listen, at a standard rate of $10 CPM for a 15-second ad.
Example: a thousand people hear your ad, you've spent $10 = you pay one cent when someone hears it.
As an introductory offer, substantial discounts can reduce that CPM rate by 50%.
(And if you need us to script and record an ad for you, something simple is usually an additional $25-50, with fancy stuff costing more.)
There's a lot of flexibility.
- Channel, and geographic territory, on which your ads air.
- A preferred day/time-slot (if available).
- Whether your ads are aired quickly or slowly (a week, a month, etcetera).
Ads are available as…
- Blocks of 5/10/25/50.
Ads are priced cost-per-listen, at a standard rate of $10 CPM.
(Example: a thousand people hear your ad, you've spent $10 = you pay one cent (less with discounts) when someone hears your ad.)
We monitor things to ensure you get what you paid for. If it's dead-of-night and there's less than a thousand listeners when your ad airs, we play it again until it hits that 1000-mark.
- Ad 15-5 (5x 15-second ads): $50
- Ad 15-10 (10x 15-second ads): $75
- Ad 15-25 (25x 15-second ads): $150
- Ad 15-50 (50x 15-second ads): $250
We can script and produce an ad(s) for you.
Ask for info and pricing.
Not sure about the benefits of advertising?
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It's clear that some consider advertising wholly unnecessary.
Others ('the larger the Internet grows, the more important the role of advertising and the greater its power') know different, and recognise that advertising is essential for almost every business.
Paying to put your message in front of a targeted audience is far more effective than the alternatives of SEO, weblogs, article submissions, social networking, email-outs, etcetera.
Advertising is not what it used to be. The Internet has made it stronger.
Advertising has become the first step in permission marketing. It invites dialogue and interactivity with prospects and customers.
The goal of much advertising is not to make the sale, but to direct people to websites. That does not diminish the power of advertising. Instead, it increases it.
There is no question that advertising fuels the online flame. It seems to grease the skids to the sale.
Many so-called experts believe that the growth of the Internet signals the demise of advertising. I believe the opposite. Advertising is as important and necessary as ever—mandatory for a proper marketing mix than at any time in history.
The larger the Internet grows, the more important the role of advertising and the greater its power.
Jay Conrad Levinson, 'The new power of advertising'.
Advertising feels like an expense. It's not. It's an investment. An investment that takes a little while to pay-off, but when it does, it's magic.
Spend regularly on advertising. Yes, advertising is scary. It seems like a crap-shoot. You pay your money and nothing happens. You pay your money again and nothing happens. Then, after a while, it starts to pay. But most get impatient and give up too soon.
The way to plan your advertising is to budget for it. Then, every month, whether you need it or not, spend that money. Spend it when times are good. Spend it when times arent so good. Because advertising is a little like watering seeds, you don't want to miss even one cycle.
If you persist, directing your advertising to the same people over and over and over again, you'll make a dent.
Seth Godin, 'The Bootstrapper's Bible'.
Undertaken appropriately, it's an excellent way to get the message across… injecting personality into your offer/service/brand and genuinely helping to differentiate from potential competitors.
In recent years the amount spent on radio advertising has risen significantly… likely driven by increasing radio audiences (number of listeners and hours listening).
Radio advertising can of course be used alongside and to strengthen other web and/or print advertising. A basic 15-second slot should provide at least (and often more) exposure than a web or print ad.
Good ads have a message that's not just catchy and easily-remembered. They also engage the listener and encourage them to act.
Frequency is key. The basic message is built-upon and reinforced by appropriate variance and repetition in complementary slots, often of differing lengths.
That's enough pitching.
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If you decide this is right for you, now's a good time to buy air-time at significantly discounted rates.
And, if what's here isn't suitable for you, ask about or suggest alternatives.