'The characteristic spirit and culture...'
More 'Oregon hippy commune' than Wall Street.
We've an open and simple approach, based firmly on a belief that:
Business doesn't have to be as impersonal, dull, inauthentic and unethical as it often is… and great enterprise is built upon integrity, intelligence and energy.
And of course, you have to have fun doing what you're doing… in a relatively natural and satisfying way that respects others and doesn't require working crushing hours just to add zeros to a bank balance.
With that in mind, we like to be friendly, collaborate rather than compete, and charge less than we could. Of course, this may be a tad too utopian.
Money, fun, and a sense of honor.
We're doing this because we think it provides a worthwhile service, which should cover our financial needs and reasonable wants (plus a bit extra).
Also relevant (from 'Notes')…